Spotlights

At Genentech, we set out to develop a new product on our primary external communication platform—gene.com. Given the multitude of daily digital communications across the company, spanning from scientific publications to social media posts, our objective was to establish a centralized space that aggregates the most salient content.

The goal was to introduce two distinct types of spotlights, namely 'Boost' and 'Native.' Boost Spotlights were designed to highlight and direct users towards external content, such as scientific journals or Instagram posts. On the other hand, Native Spotlights were created to provide employees with an easily accessible platform for external communication.

Index

Card Design

My design philosophy revolves around three separate actions: Design, React & Iterate. Iteration is complete once a Minimum Viable Product (MVP) is found.